Chances are you rely on an expert for your copywriting needs.
But who is in charge of your translations?
- Have you been relying on your bilingual staff to handle your translation needs?
- Do you conveniently turn to your Hispanic co-workers?
- Are you tempted to use machine translation?
A skilled writer draws on equal parts expertise and instinct to communicate your identity and vision. A skilled translator adds insight to the mix in order to carry your message across cultures.
Insight means addressing a diverse Spanish-speaking audience with eloquence and sensitivity. It means recreating cultural references and idioms while staying true to the original document.
Insight means mastering the terminology
that brands a business, organization or advocacy cause
So what about your brand?
Make sure you are not taking shortcuts that could lead to a communications dead end.