Chances are you rely on an expert for your copywriting needs.
But who is in charge of your translations?
- Have you been relying on your bilingual staff to handle your translation needs?
- Do you conveniently turn to your Hispanic co-workers?
- Are you tempted to use machine translation?
A skilled writer draws on equal parts expertise and instinct to communicate your identity and vision. A skilled translator adds insight to the mix in order to carry your message across cultures.
Insight means addressing a diverse Spanish-speaking audience with eloquence and sensitivity. It means recreating cultural references and idioms while staying true to the original document.
Insight means mastering the terminology
that brands a business, organization or advocacy cause
So what about your brand?
Make sure you are not taking shortcuts that could lead to a communications dead end.
Susana’s attention to detail often prevents costly errors. Because of her reliability and dedication to the team, we were able to successfully implement our new forms on time and within budget.”
♦ Angela Lufrano
Manager, PO and Campaign Planning, Avon